How Does The End Of Net Neutrality Affect My Business?
On Thursday, December 14th, the FCC voted to repeal regulations that prohibited Internet providers from speeding up or slowing down websites.
On Thursday, December 14th, the FCC voted to repeal regulations that prohibited Internet providers from speeding up or slowing down websites, paving the way for a new kind of information super-highway.
You’ll hear a lot of pundits debate the decision on TV, but what does the end of net neutrality really mean for your business?
Randy Nieves, CTO of Cal Net Technology Group, compares one possible future of the Internet to your cable TV package.
“In reality, the Internet has never been fair or neutral. ISPs have always charged different rates for access speeds, and traffic prioritization has been around for years. What’s different about this though is the theoretical concept of bundling sites into packages like the cable company does with channel lineups. What happens to the small business whose website generates most of their revenue if they get de-prioritized, and some of their market can’t even find them? Can the business ‘pay-off’ the ISP to include them in the lineup? Will you have fights between Google and Verizon like CBS and Spectrum? That’s the fear.“
Don’t head for your bunker in the hills just yet! Nieves explains why there’s still hope.
“The reality is that innovation always wins. No matter what the ISPs try to do to control traffic, there will be innovators that will find ways around it and/or create new business models because of it. Look at what Hulu, Roku, and Netflix did to cable.“
While we wait to see how the new Internet frontier plays out, there are plenty of steps you can proactively take to ensure your business maintains its competitive edge.